Creating the Production Company Logo

For our production logo we discussed that we wanted something very simple, that would be catchy and easy to remember. To come up with out logo we looked-up other production companies to create a comparison so we could see which ones we actually liked. 

All of us found that we liked the 'Dark Room' logo's. Both of them are equally simple, to create a sophistocated approach. We did in fact decide that we preferred the colourless one because overall we wanted a simple professional looking logo and thought that the other logo looked more like it was advertising a night club, consequently edging us to opt for a simpler approach. 

From here we agreed on simply a black and white logo. Our reason for this was firstly to create the professional look we had aimed to achieved, but the secondary purpose was the fact that it linked to typical thriller conventions with the binary opposite colours - white and black. These colours mirror good and bad, so we thought it was appropriate for these colours to be chosen as it creates a tense, sinister mood and the genre can be slightly detected form our intentional logo. 

We then decided that the best company to base our design upon was 'The Weinstein Company'. They use a simple font, with a simple logo and retain the black and whit colour scheme which we had already agreed on. We thought the simple image created more without it becoming too cluttered.

From here we came up with the name 'DIAMOND PRODUCTIONS'. 

The font we chose was a 'serif' font to create a professional appeal to it, and we also chose the name 'diamond' because of this. We also decided to keep it simple, and we achieved this by the simple picture we then put underneath the name of our company. 

The diamond was complex for a diamond shape, yet one simple image. We decided that a simple image connected to the production company we based our logo on. 

Our completed logo looked like this...

We purposely added the white lines at the top and bottom to make it a bit more exciting and once again reinforce the crisp, smartness that we had aimed to achieve. 
Overall, the logo was just what we wanted to achieve in the sense that it was simple yet effective. Within our production we made it zoom in to the diamond so there was more to it visually.